StrategyQ is an on-line tool that enables HRDs to consult senior leaders and assess where their culture is enabling strategic execution or acting as a barrier.

StrategyQ is available in English and Polish languages

Facilitation support is available from redpill, if required, to ensure strong foundations for your culture work.

For whom is it useful?

  • HRDs who need to understand if their organisational culture is enabling, or disabling, their strategic execution.

  • HRDs who wish to manage strategic people processes themselves, without the need for external consultants.

How does it work?

StrategyQ consists of 30 pre-defined pairs of statements. Respondents move active sliders towards the statement in each pair they most agree with. After completion you can view the output data across 6 cultural dimensions and identify the tensions between what leaders ‘experience’ and what they ‘require’ to execute strategy. You can see this by function, level, generation or any criteria you pre-determine.


  • Enables HRDs to lead a structured internal strategic people process without the need for expensive consultants

  • Understand your existing business culture and the change agenda that is required to execute your strategy and fulfil your purpose

  • Identify how aligned your senior leaders and yourself are in reality

  • Generate individual and group reports to create self-awareness and debate

  • Understand what your colleagues believe gets in the way of improved performance

  • Validated by the research findings of Geert Hofstede and Michael Minkov and used by over 1000 people across 75 organisations in Europe.

Participants move active sliders to express their views

See where your change agenda needs to be focused

Example 4-dimensional culture chart